I’m El. I build AI in finance and explain it simply, because this shift affects everyone.
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Entertaining. Educational. Existential (sometimes).
Come for the philosophy, stay for the well-lit rants. I make videos about AI, life abroad, ideas that matter, and why Scandinavia might be what the U.S. should have been.
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I’ve written one smol book. For now.
More coming soon. Until then, you can check out my very first eBook (it’s short, sweet, and useful). For thinkers, builders, and chilly Danes.
Ever since I was a kid, I’ve been deeply curious about how the world works – why things happen, how systems behave, what makes people tick. That curiosity led me into science, and eventually, into computer science and artificial intelligence.
I studied software engineering, worked as a developer, and then moved to Denmark for five years to complete a PhD that focused heavily on AI. Today, I live in London and work in finance, building AI tools for real-world problems. But honestly, what excites me the most is explaining these big ideas in a way that makes sense – without the jargon.
You shouldn’t need a tech background to understand what AI is or how it’s affecting your life. You shouldn’t feel left out of the conversation.
That’s why I started House of El: to break down AI into clear, human language so anyone (yes, including you) can feel confident about the technology shaping our future.
If you’ve ever felt like tech is moving too fast, or that it’s only made for engineers and coders, you’re in the right place.
I believe AI should belong to everyone, not just the few who built it. And if you’re curious, even just a little, I’d love to teach you.
