Iām El. I build AI in finance and explain it simply, because this shift affects everyone.
š§ Take the AI Readiness Quiz
How AI-ready are you, really?
Find out which of the 7 personas you are and what that says about your tech mindset. Fast, fun, and a little too accurate.
š„ Watch My YouTube Channel
Entertaining. Educational. Existential (sometimes).
Come for the philosophy, stay for the well-lit rants. I make videos about AI, life abroad, ideas that matter, and why Scandinavia might be what the U.S. should have been.
š¤ The AI Fluency Course
Understand AIāwithout the math.
The full curriculum is live now. Sign up for the waitlist and be first to know when enrollment opens. No fluff. No jargon. Just clarity.
š Books & Guides
Iāve written one smol book. For now.
More coming soon. Until then, you can check out my very first eBook (itās short, sweet, and useful). For thinkers, builders, and chilly Danes.
Ever since I was young, Iāve been curious about how complex systems work: why things happen, how technologies evolve, and how seemingly small design choices can shape much larger outcomes. That curiosity eventually led me into computer science, artificial intelligence, and a PhD in Computer Science.
House of El grew out of the same curiosity. AI is increasingly shaping work, politics, culture, and everyday life, but the conversation around it is often buried under jargon, hype, and competing agendas.
My aim is to make those developments understandable without oversimplifying them. You shouldnāt need a technical background to understand what AI systems can do, where their limitations are, or what their growing influence means for the rest of us.
Here, I break down the technology, research, companies, incentives, and larger systems behind the AI industry in clear, accessible language.
If youāre curious about where AI is actually heading, and want to understand the forces shaping it rather than simply follow the hype, youāre in the right place.
